We started offering ID theft protection in RV dealers because so many people have been victimized by some sort of identity theft. It takes a long time and is a huge hassle to restore your identity in the event that it is stolen. The product is especially applicable to the customer buying RV's right now.
We promote the product by training dealership sales people to educate your customers on the risks of identity theft. A lot of times, the customer has had experience with identity theft or knows someone else that has.
Right now we are seeing dealers sell Identity theft protection to as many as 70 percent of their customers. It varies by store but we have capped the price at $469 for five years of protection.
Right now, we are seeing the program help dealers sell RV's. We do this by having the dealer give each customer one year of protection free for buying their RV. They are then eligible to upgrade to a family membership that covers grandparents and children under 25 living in one household. The identity recovery plan is offered through Safeguard products international.
No comments:
Post a Comment